![]() ![]() “I am simply trying to design new, lively and readable letters.” And he has done just that with a library that successfully combines serious text families such as Marat and Augustin with playful fonts like Daisy, a recipient of the TDC2 award. “And although letters are everywhere and everyone is constantly using them, only very few people are consciously concerned with the forms of the letters themselves.” “I’ve always felt that type offers more substance because it is such an integral part of our culture, with a history that goes back thousands of years,” he said. For this designer, typography means being able to see both the forest and the trees serving the content while still providing it with a unique and distinct voice. ![]() Ludwig has made a name for himself designing text families that are known for being quietly unorthodox: sophisticated in detail yet incredibly readable even in small sizes. “It always begins with an idea,” Ludwig Übele said in his Creative Characters interview.
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